adidas miCoach Elite Version 1

About the System
The adidas miCoach Elite team system monitors & measures essential physiological data of a team in real time. Trainers & coaches can stay one step ahead of the game or practice session, with data sent straight to a tablet screen on the side line.  It provides real-time insights during training or in game, but tracks total training impact, collects and manages data and is highly portable. 

More information on the Product and Isobar involvement.

My role
I oversaw the team of IxDs on the project and acted as the Experience Design Lead. Responsible for client presentations, wireframe, sitemap, and persona archetype creation. I worked closely and collaborated with the art directors, project managers, and tech leads on the project. 

In the 2013 Hatch awards, the project won Gold in Unconventional Format, Innovation, and Service Design.